Advertising
eShave new campaign shoot
Advertising Campaign · NYC
Project facts
- Client
- eShave
- Project type
- Advertising Campaign
- Scope
- Photography for eShave's advertising campaign, focusing on men's grooming within urban lifestyle contexts in NYC.
- Location
- NYC
Context
Set against the backdrop of New York City, this shoot for eShave aims to redefine men's grooming as a contemporary lifestyle choice. The project focuses on diverse models, showcasing the connection between personal identity and modern masculinity while utilizing natural light and urban settings to enhance the narrative.
Approach
The approach for the eShave campaign integrates natural light with urban elements to create a fresh, authentic aesthetic. Thoughtful composition directs focus on both the products and the models, balancing lifestyle and product portrayal. The styling reflects contemporary trends, enhancing the narrative while maintaining clarity and relevance to the target audience.
The eShave campaign redefines men's grooming as a key facet of modern living through authentic urban narratives and diverse representation.
Who this photography serves
The eShave campaign is tailored for brand teams and marketing executives looking to redefine their approach to men's grooming through a contemporary lens. This work is particularly relevant for creative directors seeking authentic, narrative-driven visuals that resonate with modern masculinity in urban settings.
Gallery
Selected imagery from the project. Click any image to view full size.
Execution
The shoot emphasizes a balance of product visibility and model expression, utilizing soft color palettes and natural light to maintain an authentic aesthetic. Post-production focused on subtle retouching to enhance skin tones and textures while preserving the natural look of the urban environment.
This campaign embodies eShave's vision of grooming as a distinct lifestyle, capturing the essence of modern masculinity in New York City's dynamic urban landscape.
Credits
Photography and creative direction by BRIGHTLINE Photography.
Next step
Ready to collaborate?
Discover how eShave is redefining men's grooming as a lifestyle through compelling visuals and authentic narratives.