ERNY Campaign & Lookbook
Fashion Brand · Lookbook · New York City · 2016
This project showcases the ERNY collection through a meticulously crafted lookbook. Highlighting fashion dresses, accessories, and editorial style, the visuals support a strong brand narrative.
Context
Edward Roth NYC collaborated with a local boutique to feature three distinct dresses paired with thoughtfully selected accessories. The New York City location adds a vibrant urban backdrop that enhances the fashion's character.
Approach
The shoot employed strategic composition and controlled lighting to draw attention to the garments. Perspectives were varied to highlight each dress's unique design while creating a cohesive editorial flow suitable for marketing.
The integration of local accessories lends an authentic edge to the campaign, enriching the brand's story.
Gallery
Execution
Professional styling and precision in lighting were key to achieving the desired aesthetic. Each image was crafted to ensure maximum visual impact.
Ready for final review and publishing.